How to save money on almost anything

Learn how the same products are sold under different names for wildly different prices — and how to outsmart the system.

See those glasses? They’re almost the same, right? So why is one 50% cheaper?

Homienly glasses, $16.99 at the time of writing

Mfacoy glasses, $8.99 for the same product

It’s called white labeling: manufacturers produce the same item and let multiple sellers rebrand it — often with minor tweaks and major markups. That’s why you’ll see identical products sold under different names, each with a drastically different price tag.

The solution? Use Hi Arthur to search Amazon (and other retailers). With one click, you can find near-identical items at steep discounts.

What is white labeling?

Ever noticed how the same product seems to pop up under a dozen different brand names? That’s no coincidence — it’s a tactic known as white labeling, and it’s everywhere on sites like Amazon and Walmart. A single manufacturer will produce a generic product, say a water bottle or pair of wireless earbuds, and dozens of sellers will slap their own brand name and packaging on it. To the average shopper, it looks like a variety of options, but under the hood, it’s often the exact same item with minor cosmetic tweaks.

Same product, only in a different box.

Notice how the brands (Homienly and Mfacoy) are basically random letters stuck together? You’ll see this a lot in goods coming from China.

Scroll through listings for electric kettles, and you’ll quickly spot a pattern: many of them look strikingly similar, but come with very different price tags. Take this lineup, for example — while there are small variations in lid shape, handle design, or base detailing, the core product is nearly the same: a 1.7L glass kettle with a black handle and blue LED lighting.

Multiple brands source from the same handful of factories, each customizing the product just enough to slap on a new name and call it their own. Some might include better packaging or slick branding, but functionally, it’s the same kettle. You end up paying almost double for better branding or marketing, while getting the same product quality. This practice is especially common on Amazon, Walmart, and other marketplaces, where white-labeled products dominate entire categories like kitchenware and home electronics.

So what can you do about it?

Normally, figuring out whether two products are just rebranded versions of the same thing is a tedious process. You’d have to open a bunch of tabs, compare photos, dig through specs, and try to spot the subtle differences. Maybe you’d even ask ChatGPT to help — but now you’re juggling chat windows and product pages.

That’s exactly the kind of problem Hi Arthur was built to solve.

With one click, you can instantly find near-identical alternatives to almost any product on Amazon at a lower price. No tab overload, no second guessing, just a better deal on what you were already buying.

Click this button under any product

Want more control? After your first results appear, click the Settings tab to focus your search. You can choose which features matter most — and set a price range that fits your budget.

You’ll see this panel under Settings, next to your results. These attributes were automatically selected for the cups you just saw — and you can add or remove any of them to refine the results even further.

Bonus: Not Sure? Ask Arthur!

Want to do a final check before deciding? Just click the chat icon and ask Arthur to compare the items. He’ll highlight the key differences, answer any questions you have, and help you figure out which one actually makes the most sense for you.

Comparing our favorite cups.

Ready to try it out? Head to Hi Arthur and see what you’ve been overpaying for.